The Rest Of The Story

the-rest-of-the-story

It was a cold, dark, rainy night in Del Mar, CA. In a horse stable-turned-synagogue, ten Chabad Shluchim and two highly acclaimed experts brainstormed together. The pitter-patter of rain that spattered the wood roof above was persistent, but didn’t dampen the intense conversation taking place below.

I know it sounds dramatic, right?

But as I look back at that fateful night almost exactly five years ago, it was a turning point for me and eventually gave birth to 11213.org as we know it.

Background Info:

In 2009 many Chabad Shluchim participated in a brand new venture called Chabad E-Myth. It was spearheaded by author Michael E. Gerber (for more info about him, google E-Myth). I joined Chabad E-Myth and worked closely with Michael Gerber on several occasions while working for JLI (Jewish Learning Institute).

The first question Mr. Gerber asked the Shluchim as a professional consultant was seemingly very basic: “Please tell me the story of Chabad as you would explain it someone who walks off the street into any one of your Chabad centers.” Much to his surprise, he received many different variations, each one quite different than the next.  He couldn’t understand the complete lack of clarity. He tried to approach the topic from various angles but was consistently met with confusion. He simply wanted to understand why the Shluchim were so driven and inspired to do the selfless work they committed their lives to accomplishing.

Mr. Gerber designated a group of shluchim to concisely write the story of Chabad, stressing the importance of this task and how essential it was to the overall growth of each individual Chabad House. Many shluchim questioned the importance of this work and even wondered if there was a unilateral story.

The shluchim who volunteered to take on his task were met with great challenges. For many months they went back and forth, but to no avail.  There was no clarity in sight.

As a Chabad E-Myth participant, I offered to arrange for a meeting for the shluchim with Michael Gerber and Rabbi Manis Friedman to receive guidance on navigating through what was turning into a very painful process. The meeting took place n February 2010.

What transpired left everyone around the table completely awed, and inspired with a clear understanding of Chabad’s radical approach.

The footage below is simply a clip from a much longer session, but I believe it captures “The Rest Of The Story.”

After the video I included audio of a lecture entitled “Beyond Marketing” that Michael E. Gerber gave to shluchim, outlining his vision for enhancing Chabad worldwide.

– Yoni

P.S. Please excuse the fuzzy background noise. As I said, it was raining.

Audio version:

Mobile user/Download link: The Rest Of The Story
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Here is the audio “Beyond Marketing”:

Mobile user/Download link: Beyond Marketing
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Can you hurry up your Bashert?

Can you hurry up your Bashert?

Dating Do’s & Don’ts Episode 20 – Can you hurry up your Bashert?

This video of Rabbi Manis Friedman is an excerpt from “Finding Shiduchim For Your Children“.

This video is part of the series “Dating Do’s & Don’ts“.

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Audio version:

Mobile user/Download link: Dating Do’s & Don’ts Episode 20 – Can you hurry up your Bashert?
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Challenges Of Living In Crown Heights

Challenges Of Living In Crown Heights

On Our Minds Episode 8 – Challenges Of Living In Crown Heights

This video of Rabbi Manis Friedman is an excerpt from “Beis Rivkah High School 11th Grade – Open Forum“.

This video is part of the series “On Our Minds” new episodes are released every thursday.

Print version coming soon.

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Audio version:

Mobile user/Download link: On Our Minds Episode 8 – Challenges Of Living In Crown Heights
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Growing Up After Gimmel Tammuz

Growing Up After Gimmel Tammuz

On Our Minds Episode 4 – Growing Up After Gimmel Tammuz

This video of Rabbi Manis Friedman is an excerpt from “ULY Zal Shiur Daled Class 2

This video is part of the series “On Our Minds” new episodes are released every thursday.

Look below for a printable version.

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Audio version:

Mobile user/Download link: On Our Minds Episode 4 – Growing Up After Gimmel Tammuz
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We Are Different

We Are Different

On Our Minds Episode 3 – We Are Different

This video of Rabbi Manis Friedman is an excerpt from “On The Hot Seat“.

This video is part of the series “On Our Minds” new episodes are released every thursday.

Look below for a printable version.

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Audio version:

Mobile user/Download link: On Our Minds Episode 3 – We Are Different
(To Download: Right click link and select “Save Link As”)

The Atmosphere in Crown Heights

The Atmosphere in Crown Heights

Ever wonder about the questions on the minds of today’s youth? Presenting a new series highlighting what teenagers are really thinking about.

On Our Minds Episode 1 – The Atmosphere in Crown Heights

This video of Rabbi Manis Friedman is an excerpt from “On The Hot Seat“.

This video is part of the series “On Our Minds” new episodes are released every thursday.

Look below for a printable version.

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Audio version:

Mobile user/Download link: On Our Minds Episode 1 – The Atmosphere in Crown Heights
(To Download: Right click link and select “Save Link As”)

Shana Rishona: Easiest or Hardest?

Shana Rishona: Easiest or Hardest?

Should your first year of marriage be the easiest or hardest? Presenting a new series on helping you navigate through Shana Rishona.

I Am Married, Now What? Episode 1 – Shana Rishona: Easiest or Hardest?

This video of Rabbi Manis Friedman is an excerpt of a class given to Kolel Yungerleit.

Up Next… Episode 2: “The Ultimate Challenge of Marriage”

This video is part of the series “I Am Married, Now What?”

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Audio version:

Mobile user/Download link: I Am Married, Now What? Episode 1 – Shana Rishona: Easiest or Hardest?
(To Download: Right click link and select “Save Link As”)

I Am Married, Now What?